Search Engine Optimization Glossary
January 27th, 2010
Algorithm. A group of rules {that a} search engine uses to rank the pages contained within its index in response to a specific query. No search engine reveals precisely how its algorithm works, to shield itself each from competitors and from those that wish to spam the search engine.
Back links. These are links to a website from external sources, together with different net pages, directories, and advertising.
Banned. When pages are aloof from a research engine’s index as a result of the search engine has deemed them to be spamming, or violating one among the search engine’s different rules.
Click-through rate. How several individuals clicked on a link, as a percentage of the entire variety of folks that saw the link.
Cloaking. The act of serving content to look engine spiders that’s different to what normal guests would see. Search engines can ban you if they realize you doing this.
Contextual links. Contextual links are displayed on net pages when the content on the page indicates to an advert server {that the} page is a good match for specific keywords or phrases.
Conversion rate. The proportion of visitors to a web site who purchase something.
Value per click (CPC). A system where an advertiser pays an agreed quantity for every click someone makes on a link leading to their website.
Value per mille (CPM). A system where an advertiser pays an agreed quantity for the number of times an ad is seen, regardless of how several people truly click through. The ‘mille’ refers to 1 thousand viewings of the ad.
Crawler. A element of a hunt engine that gathers listings by automatically ‘crawling’ the net, following links to perceive how pages are connected.
De-listing. This is often when pages are far from a search engine’s index, typically as a result of they haven’t been updated for an extended time.
Directories. A type of search engine where listings are gathered by humans, rather than by automated net crawlers.
Doorway page. A internet page created within the hope of improving another page’s ranking during a search engine’s listings. Doorway pages don’t give much data to the individuals viewing them.
Graphical inventory. Banners and different ads that appear depending on the keywords a page contains. This includes pop-ups, browser toolbars and rich media.
Index. The gathering of knowledge an exploration engine has that searchers will query.
Landing page. The internet page {that a} visitor reaches once clicking your search engine listing.
Link popularity. A count of how ‘in style’ a page relies on the amount of different pages that link to it.
Link. A link is text that you’ll click on to go to another web site, or another page on the identical website.
Listings. The data that seems on a hunt engine’s results page in response to a search.
Meta-search engine. An enquiry engine that returns listings from 2 or a lot of other search engines, rather than using its own index.
Meta tags. Tags placed in an exceedingly internet page’s code that pass info to search engine crawlers, browser software and some other applications.
Meta description tag. This meta tag permits pages to supply descriptions to search engines.
Meta keywords tag. Allows authors to add text to a page to help with the search engine ranking process.
Meta robots tag. Allows page authors to stay some web pages from being indexed by search engines. Just like a robots.txt file.
Natural listings. The listings that search engines do not sell. Instead, sites seem solely because a research engine believes it is necessary for them to be included, irrespective of payment. Note that paid inclusion listings are still treated as natural listings by many search engines.
==========
Get More Customers
If you want your site on page one of Google (it's surprisingly affordable with me!), please fill in the form.
This advertising note is presented by MoreCustomersAndMoreSales.com.
==========
Outbound links. Links on one website that lead to different websites.
Paid inclusion. An advertising program where pages are certain to be spidered and included in an exceedingly search engine’s index in exchange for payment.
PPC. Pay-per-click – suggests that the same as cost per click (CPC).
Paid listings. Listings that search engines sell to advertisers, sometimes through paid placement or paid inclusion programs.
Pay-for-performance. A term popularized by some search engines as a synonym for pay-per-click. It stresses to advertisers that they’re only paying for ads that “perform” in terms of delivering traffic, as opposed to CPM-based ads, where ads price money even if no-one clicks on them.
Paid placement. An advertising program where listings seem in response to specific search terms, with higher rankings sometimes obtained by paying a lot of than alternative advertisers.
Rank. The order in that web pages are listed in search engine results.
Reciprocal link. A ‘link exchange’ in that 2 sites link to every other.
Results page. The page that appears when a user enters their search terms.
Robots.txt. A file used to keep net pages from being indexed by search engines.
Search engine. A service designed to allow users to search the web, or another database of information.
Search engine promoting (SEM). Marketing a web site using search engines, whether you’re improving your ranking in natural listings, buying paid listings or some combination of the two.
Search engine optimization (SEO). Altering a website thus that it ranks higher within the search engines.
Search terms. The words a searcher enters into a quest engine’s search box.
Looking search. Searching search engines allow shoppers to look the net for merchandise and their prices.
Spam. Any search engine promoting methodology {that a} search engine decides is detrimental to its efforts to deliver relevant search results.
Spider. See crawler.
Submission. The act of sending a URL to a look engine, for inclusion in its index.
XML feeds. A process in which info about a page is fed to the index while not using a crawler, as an example using RSS.
The simplest advice is to follow a smart search engine promotion system. Keep track of when you submit your sites and the way soon they’re indexed — checking once a week is sufficient.
Ranking systems can be confusing and there are often complex factors concerned, but you are doing not need to be an professional in the field to achieve high results. Take a chance – when all, you’ve got nothing to lose.
Several thanks to Danny Sullivan, Kevin Lee, Ikonya Nginyo, and every one the other volunteers who contributed.
Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: buy backlinks. With buy backlinks now you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start buy backlinks, time for you to be first on Google!
Related posts: