juegos If you’re a bootstrapping solo entrepreneur, image-marketing should probably be pretty darned low on your list of priorities.

But before I offend too many people, let me say if your competition tends to be heavy corporate types or mega-company types, then you are probably competing with mega “image-marketing” as well and may need to do some level of that.

trabajo Many businesses have gone on cost-cutting rampages only to find they are less profitable than before. Why? They crippled themselves by removing profitable business investments. Now, before I go on, I don’t want my remarks to be misinterpreted to say that small business owners should have a green light for spending money. Many people are still feeling the sting of the excesses of the height of the dot com era, when a business’s “burn rate” was a supposed measure of potential success. I have seen relationships that were damaged greatly when a business owner spent with no accountability. Spending must be kept in check, and investments made with caution.

trabajar Now I’m not saying you shouldn’t have one. I got one quite by accident and very recently. Cost me $45 and literally 15 minutes one night while browsing a do-it-yourself design site. I got it to fill some blank space at the top of my web site as I was redesigning it. :-) Your logo may indeed make YOU feel good. But your business isn’t about you, right? It’s about your customers and their needs.

Other image-marketing distractions

A few other image things solopreneurs get overly focused on are fancy glossy brochures/flyers, designing the perfect business card, creating a multi-thousand dollar corporate-looking web site, spending time and space talking about awards, recognitions, certifications, sending press releases that say nothing more than “Hey, I’m here and my logo looks good.” or “Hey, I just got an award. You should be impressed.”.

Again, I’m not totally against any of that, but there are so many major mistakes made with each of these so-called “marketing strategies” that it ends up being a waste of time and money. Here’s how to think about your marketing to achieve what you really want – more clients and more cash:.

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