Mobile advertising has become an integral part of commercial business.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   Information like that is causing increasing numbers of small to medium businesses to include mobile advertising as part of their marketing plan. 

You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign. 

First, you must take into consideration that mobile devices still have a relatively slow data transfer speed.  Transfer time with some mobile devices can be quite frustrating, especially for those users who have grown up with and expect high speed Internet.  While technological advances occur every day, a small business owner setting up a mobile advertising campaign must be aware of this limitation.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Contrary to the way most online Internet users are, mobile device users will not be distracted with irrelevant information, because they typically are seeking an immediate answer to a question. 

Mobile advertisers are overcoming both of these challenges through the use of SMS text messaging advertisements or In-page mobile search engine advertising rather than the diversion ads and pop ups you see on the Internet.   

SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

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Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).


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