Affiliate marketing is big businesses these days. The increasing number and variety of ecommerce sites these days means that there are lots more pieces of the pie to go around and affiliates can make money whilst sending more sales to an online retailer. It’s a win-win situation at the end of the day. However, people are still learning quickly in this game and there are mistakes that seem to be quite common. Below are details of 3 killer mistakes that many affiliates make, and you can avoid.

Thinking too niche. What most affiliate marketers forget is that even if a market is big enough to support an online retailer or two, that doesn’t necessarily mean it’s big enough to support affiliates. This site selling snowboards for example may be able to survive, but seeing as they will only pass on around 10% of the profits to affiliates, it is unlikely that affiliates sites could servive in such a niche. This means that affiliates are required to umbrella a good number of smaller niches in order to stand a chance of capturing a decent amount of the overall market.

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Thinking too large. When products cost a great deal of money, like buying a swimming pool or luxury cruises for example, sellers take a lot of time over their decisions. People are very unlikely to follow an affiliate link and book an expensive holiday right then and there. They will do more research, ask relatives, go to travel agents etc. When they actually get to a stage that they are ready to make the purchase, your affiliate referral will have been lost in the ether. Sticking to smaller items such as gifts and downloads is far more likely to get results and people are more likely to buy these quickly.

Too weak. With any successful market it is not long before it attracts quite a crowd, and you find that you are not only competing with lots more affiliate marketers, but on top of that you have to try and boost your profile over the online merchant. Of course, whilst they are marketing themselves with the goal of getting 100% of the sale, you are marketing for usually a much smaller percentage. What this essentially means then is you need to put in more effort or more ingenuity to keep ahead of the others.







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