On-site SEO is the process of optimizing the content of your pages for a particular keyword or keywords. The easiest way to do this is to use a free tool like WebCEO that will analyze your webpage and make suggestions on how you can better optimize it. At it’s simplest, on-site SEO is making sure that your keywords are found (in the right numbers) in the right places.

Article submissions services understand the search engines and how they examine links, and can use this knowledge to benefit you. And because you can expect the search engines to change their methodology about every four to six months, with major changes every year and a half to a year, these services will always have the most up-to-date information on the best way to use links to enhance your placement.

Now that you understand backlinks, here is how to use the various search engines to determine how many you already have, to your site, at this time, and where they exist online.

Did I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc…) I’ve missed. Your end goal is to get your links to appear on the first page of the major search engines when someone searches on your targeted keywords.

Far better are one way links back to your pages. These are from websites that link to your site without you having to reciprocate. They are the best links to have, and the best way to get them in the past has been by submitting articles to places like directories, ezines and forums where other people read them, and hopefully give you a link back on there website somewhere.

Many webmasters believe that it is looked upon, in a better light, if you place their link on your website first. You can always remove it if they are not interested.

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You can also go one step further and include, in this initial email, the information they will need from your website if they decide to take you up on your offer. You will need to supply them with the title of your website, a description, your URL and perhaps the html code you would like them to use. Make sure to ask them for a response.

Instead, you need to research manually and individually each potential link partner. You’ll need to identify the partner, determine the site’s suitability and compatibility for yours, and contact the webmaster to propose an exchange of links. This is amazingly time-consuming, but over time trading links can help you build your site ranking.

WordPress is fast becoming the most popular blogging software in use today. It is included as a free download in with many hosting accounts. Go into your servers admin and look for Fantastico Scripts and it should be there. If your hosting includes cPanel, you will find it is included, all you need to do is install it, and that takes only a minute. If your hosting does not include it, you can download and install it from WordPress.org yourself.

Submit to directories After you have written your cool articles, it is the time to submit your articles to a list of content directories. But before you do that, write a short bio of yourself, who is the author of the article. Write something short but straightforward, that people can straightaway understand who you are and what service you provide. And always include a link to your site. This is the most important part and never should be forgotten or all your work will be wasted.

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