Ardyss – A Brief Review
November 21st, 2009
With the huge influx of interest in the multilevel marketing industry it is absolutely important that people considering an MLM program, including Ardys, make sure they know what they are getting in to. I have spent years working with MLM programs and have developed a system I use to analyze any MLM opportunity I hear about.
In my years of working with MLM businesses I have developed an effective and simple three point system that I use to evaluate any MLM product, Ardys included. That being said let us get into the thick of it, as it were.
The three things I always look at when evaluating a multilevel marketing program are the product, the company, and the marketing materials. These aspects of an MLM business are universal, regardless of the product and they allow me to analyze each opportunity from an unbiased viewpoint.
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So let us begin by taking a look at the Ardys product, or more precisely the Ardys products. Ardys started with their line of body reshaping garments, which is by all means their specialty. The Ardys Body Magic is the most widely known product from this line. These garments reshape the body by essentially conditioning it to constantly “suck in the gut” and “sit up straight.” With time and use these behaviors can actually be taught to your muscles, so it seems reasonable to me that prolonged use could create a lasting change in your body shop, even if it does not actually “dissolve fat.”
On the other hand, if you are talking about the health supplement or skin care product lines offered by Ardyss, there is plenty of competition. Health supplements and skin care products have both been highly competitive industries, both in direct marketing like MLM programs and in retail offerings. This competition should not be taken lightly.
Then there is Ardys the company. Depending on which date you want to choose, their incorporation date in the US, or the date which the family owned business that turned into the Ardys Corporation, Ardys has been in the business of making body reshaping garments for basically twenty years. The expertise that they bring to this aspect of their product line is definitely a good thing.
Lastly there is the marketing system that is in place. While I always look at this, I’ve come to learn that the business’s marketing strategy is far less important than that of an individual distributor. To their credit, Ardys does have systems in place to streamline the process of recruiting prospects through the internet, which is definitely useful in today’s MLM industry.
In summation Ardys is similar to many other MLM programs. While its strengths and weaknesses are unique to them, like any multilevel marketing system the real key to viable success is an effective understanding of marketing. If you want to succeed in MLM it is imperative you take the time to educate yourself on how to succeed at marketing. Doing so will give you the ability to make any MLM product a viable business.
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