A Custom Banner Can Bring In New Customers
April 12th, 2010
A Custom Vinyl Banner Can Give New Businesses Much Needed Attention
An area in the town where I live is really starting to grow commercially. This is exciting, as many new national and local businesses are building up the area and creating potential new jobs near our main square. We have all heard rumors about what business is moving in where, but until those vinyl custom bannersgo up to tell us, it is all pure conjecture. Fortunately, most of the new businesses have temporary custom vinyl banners in place that say, ” Opening Soon” or similar notices. These custom banner signs get everyone excited about the new businesses and make people keen to try them out once they open.
The restaurant, Ladles, is a fantastic example of a good vinyl banner attracting the right kind of attention. For months, while the building it is in was being completed, a temporary custom banner sign hung in the window with its name and estimated date of opening. My family and I pass by there every day, and the custom banner teased us for what felt like forever. We couldn’t wait to try it! And guess what? A lot of people felt the same way, because the day they opened, there was a line going out the door to try Ladle’s offerings – all because the owners didn’t wait to make excellent use of an attention grabbing custom vinyl banner!
How Do Custom Banners Keep Attention?
Ladles has been open for a few weeks now, and business as of yet remains good. The custom vinyl banners have also changed lately, still urging people to stop by and try them out. What kind of custom banners are these? Well, to start with, that “Coming Soon” banner has been changed to a “Now Open” sign. It is still a temporary custom vinyl banner sign with those two simple words, but it lets people know that they are still new and worth a try. Also, some people may have missed the opening dates on the first temporary vinyl banner, and it never hurts to remind the community of your new business.
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Ladles also has a custom banner at the front of their building, with a graphic of a soup ladle and the slogan, “Hot Soup For Cool People.” So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use vinyl banners to get noticed. Otherwise, the public might think the whole building was office space or even unused. Using a few different custom banners to draw attention to your new business keeps people looking and wondering – and eventually, trying you out!
Design An Amazing Custom Banner
Remember the soup ladle on the new restaurant’s custom business sign? It’s the perfect graphic – simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle’s custom banner signis also well defined- black lettering on a pale yellow background. Contrast of colors is essential on a vinyl banner to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, “Hot Soups For Cool People”. This slogan Ladles came up with is also a good one – relevant to the business, soups, and memorable with its opposite word usage – hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too many words and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very clever in that it compliments its customers – it says to them that they are “cool.” It’s a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder there is always a line to get in to give them a try!
Don’t Limit Yourself In How You Use Your Custom Banner Signs
The owners of Ladles did not order just one or two vinyl banners to promote their business. They used several – both temporary and permanent – to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check it out. So when opening your own business, think about how useful custom vinyl banners are in creating anticipation and excitement. Before you know it, you’ll have a line out your door too!
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